Summit Realty

Company offers real estate agent directory app on Facebook

Consumers can search for agents by location and expertise

By Inman News

N-Play, a company that offers a suite of real estate-related applications on Facebook, has rolled out a real estate agent directory app, the company announced last week. The free app allows consumers on Facebook to search for agents by location and expertise who have added their profiles to the directory.

Consumers can see a snapshot of an agent’s background or connect to an agent’s Facebook page, where they can contact the agent directly. Agents can add their directory profile as a tab to their Facebook business page, and consumers can also share an agent’s profile with others.

Real estate associations and multiple listing services can add the app to their own business pages to promote their members, the company said.

Tags: Facebook, real estate agent, real estate marketing, Smart Phones for Real Estate, Tablet for Real Estate

Success Is Knowing Your Target Market

In business, we often waste a lot of time presenting to the wrong prospects. Some are of the mindset that they can be everything to everybody. Others think so highly of their product that they assume everyone needs it. Then there are those that are just happy that someone finally said yes to meeting with them. Have you fallen into any of these traps? I have too.

In order to provide excellent customer service and a WOW experience for the client, there is a need to spend time learning about their business and how our product or service may benefit them. The frustration starts when you realize that your profit margin is disappearing because you are spending too much time learning different business models across several industries. A simple solution to this problem is to focus on specific target markets.

In his book High Trust Selling: Make More Money in Less Time with Less Stress
(affiliate link), author Todd Duncan presents what he calls The Law of the Bull’s-Eye. Todd says, “If you don’t aim for the best prospects, you’re likely to do business with ANY prospect.” The point Todd makes is that if you are out in the marketplace trying to work with everybody that will meet with you, you will waste a lot of time engaging the wrong prospects.

Don’t get me wrong; if a business opportunity comes your way that is from an industry that is not in your target, but it feels right, go for it. I am not recommending that you turn good business away. What I am saying is that when it comes to the focus of your marketing efforts; why not focus on the industries that are the best fit.

Here are four questions to ask when identifying your target market.

1.    What industries do I know well? Past experience, past careers, etc.

2.    What clients and industries do I enjoy doing business with? We all have those customers that are just not a fit.

3.    Who are your best clients? Take inventory of the clients and industries that your product or service worked well for in the past.

4.    Which clients generate the best returns?

Now that we have identified our target market(s), we can become more focused with our marketing activities. Rather than attend a networking group that represents a wide mix of industries, why not focus on attending an industry specific event where the majority of the people we meet have the ability to become our best clients. We will also be able to save time by researching three industries rather than ten.

Again from Todd, “The inherent value in the Law of The Bull’s-eye is that by taking better aim at the right prospects, you can increase your earnings without increasing your hours.”

Who are you focusing your marketing efforts on? Have you given much thought to who your best customers are? Do you need to pass on doing business with that not-so- profitable customer?

Doug Taber works with INTEGRITY Networking Solutions in Oceanside (San Diego), CA. If you want to attract more prospects and generate more referrals in less time then call Doug Taber at (760) 410-8255 or email him at: mail at dougtaber dot com. For more information about INTEGRITY Networking Solutions, visit http://integritysd.com.

Tags: future of real estate, linkedin, real estate agent

The Best Month Ever!

What was the buzz around the Summit Realty Group virtual water cooler in April? Breaking sales records! April was a month to remember as Summit Realty Group broke year over year sales volume and closed transactions. Not only were they broke, but CRUSHED!

With over 60 new agents already for the 2011 year, this 100% commission brokerage is poised to quadruple all previous years statistics before the end of the year. Why are so many agents moving their licenses to Summit Realty Group? High paying commission programs, full broker support, and free training and marketing tools all wrapped up in a simple to use, online office.

Summit Realty Group knows the real estate industry is still, and always will be, a people business. Being a virtual real estate brokerage isn’t just about having the 4 best 100% commission plans in the industry, but also about being able to support our real estate agents 24 hours and day, 7 days a week. Our virtual office platform allows our real estate agents to access documents, transaction files, marketing materials, and training materials when convenient for them, not just during “office hours”.  On top of 24 hour access to the online office, Summit Realty Group agents also have easy access to broker and marketing support without added charges or fines that other brokerages charge.

This 100% commission brokerages commitment to being the future of real estate today continues to exceed expectations for real estate agents and their clients. Come see why so many agents are moving their real estate license to Summit Realty Group.

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22 agents in 22 days hired in March

Summit Realty Group is becoming one of the fastest growing virtual brokerages in California. For the month of March, Summit Realty Group has grown 21 agents stronger in just 31 days! Summit Realty Group’s commitment to being the future of real estate today continues to exceed expectations for our real estate agents. With 4 industry leading 100% commission programs, free agent websites, free online transaction coordinator, free E&O insurance, and full support and training, it’s no wonder why some many agents are moving their real estate license to Summit Realty Group.

What are Summit Realty Group agents saying about the support they receive with us? How about ”Everyone here is very prompt if you are in need any kind of assistance” and here is a recent statement about our state of the art online real estate back office “I moved over to Summit after browsing this amazingly organized website and is the best decision I ever made in Real Estate!” We asked another one of our new agents about what they thought about Summit Realty Group overall and this their reply was “I am very impressed with Summit Realty Group and all they have to offer.”

While most virtual brokerages are just another place to hang your real estate license, Summit Realty Group is a place to grow your business. We have all the tools and resources you need to be a successful real estate agent, even in what some call a “slow market”. Our 4 industry leading 100% commission programs are just the icing on the cake!

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